Hello
We are Fruto, a user experience design studio based in Oxfordshire. Our team of consultants blends experience in UX strategy, UI & product design, service design, user research, usability & accessibility and branding. All the skills needed to craft great digital experiences.
Why Fruto?
Thrive on our expertise.
Leaders in UX design
We’re passionate about what we do. With our work training, mentoring, organising and speaking at UX conferences, we take pride in leading the way.
Fresh and lean approach
Studio working keeps us efficient, independent, and creative, whilst achieving the highest quality outcomes.
Diverse skills and creativity
We stay innovative with a wide range of clients and UX challenges, from startups and novel tech to global organisations.
How we work
Your UX team.
We operate as an extension of your team. We can help you develop your ideas and shape your UX project, however big or small.
Your pathway from idea to delivery comes from being close to us throughout your journey. This means the strategy, research, design, and high-spec digital assets are coordinated with your business, and helps you create a product that everyone is proud of.
Who we are
Leadership team.
Mariana Morris
Founder & CEO
Mariana is the Founder and CEO of Fruto, a UX leader with over 20 years of experience leading design teams, shaping UX strategies for complex applications, and driving human-centred innovation.
James Morris
Managing Partner and Director of UX & Design
James is the Managing Partner and Director of UX & Design at Fruto, with over 15 years of experience leading design teams, shaping product strategies, and creating user-centred solutions that drive business success and deliver real value.
The industry
Fruto in the UX community.
UX Oxford
We sponsor UX Oxford, a free monthly event in Oxford, co-founded by our Managing Director.
