About

Mariana Morris

Founder & CEO

Mariana Morris is the Founder and CEO of Fruto. With over 20 years of industry experience, she has led design teams and delivered UX strategies for complex applications across various sectors. Her leadership has been instrumental in helping organisations create products that add value to their users and customers.

Mariana holds an MA in Interactive Media and a BA in Graphic Communication, combining academic expertise with hands-on design leadership. She is a recognised UX leader, hosting monthly UX Oxford events for 14 years, guest lecturing at universities, mentoring designers, and regularly speaking at industry conferences.

Mariana is passionate about putting humans at the heart of technology, ensuring it enhances humanity and improves the day-to-day lives of its users.

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Loves: Travelling, reading theatre plays, running
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Not so keen on: Camping, landfill gifts, tomato sauce
Photo of Mariana Morris

Recent posts by Mariana.

Innovation in digital health product design

Designing digital health products requires a deep understanding of clinical workflows, patient needs, and regulatory standards. In this article, we explore Fruto’s approach to designing healthcare products, balancing usability, accessibility, and innovation. We also showcase real-world case studies where our human-centred design process has improved efficiency, usability, and engagement in medical imaging, digital therapeutics, and clinician support tools.

The future of usability conventions in the age of Conversational AI

Conversational AI is reshaping usability conventions, influencing how users interact with digital products. This blog explores when chat-based interactions add value and when traditional UI remains the better choice.

How we conduct usability reviews

Discover how expert usability reviews uncover user pain points, improve engagement, and provide actionable insights to refine your product effectively. Learn about our data-driven and expert-led approaches to deliver exceptional user experiences.

How can we help?

If you have a project in mind, any questions or if you just want to say hello, get in touch! We'd love to hear from you.

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