AI Strategy & Consultancy
Many organisations feel pressure to “do something with AI”, but lack a clear strategy. The result? Expensive features no one uses or values. Poor product strategy, user experience, vague goals, and lack of validation lead to low adoption and wasted investment.
Fruto’s AI Strategy & Consultancy helps product leaders cut through the noise, aligning AI initiatives with real user needs and business goals. We bring clarity, reduce risk, and help you build AI features that deliver value.
We blend Product Strategy, User Experience (UX), and Research to turn AI ideas into usable, valuable, and high-impact solutions.
Our approach: Customer-first, ROI-focused
Discovery research
We use evidence-based research to uncover what your users genuinely need, value, and are likely to adopt. Through structured interviews, field observation, and behavioural analysis, we identify where AI can deliver a meaningful impact on your customers and the bottom line. This rigorous, unbiased approach reduces internal assumptions, builds stakeholder confidence, and ensures you invest in AI solutions that offer real user value and business results.
Example: We designed a clickable MVP for a radiology AI platform and tested it live at a major conference.
Customer-centred design
We’re experts in UX design for AI-driven products. Our creative team designs intuitive, engaging experiences that make complex AI systems feel trustworthy and straightforward. We ensure AI features support users seamlessly by mapping real-world user journeys, conducting usability testing, and applying interaction design best practices. The result is higher adoption, better user satisfaction, and greater ROI. Our creativity helps turn AI technology into usable, human-centred innovation.
Fast validation
We help product teams rapidly test and de-risk AI concepts long before any significant investment. Using lean UX research and creative prototyping, we gather feedback from a diverse set of real users and can handle user recruitment end-to-end. Our methods help you avoid building assumption-based features, reducing costly rework. You get clear insight into what works, what doesn’t, and why, enabling smarter prioritisation and faster innovation.
Cross-team alignment
We bring product, design, data science, and business teams together to align on the ‘why’ behind your AI roadmap. Through co-creation workshops, stakeholder interviews, and strategic tools like user story maps and prioritisation frameworks, we make complex AI ideas actionable and user-centred. Our facilitation keeps everyone focused on outcomes—accelerating innovation and reducing delivery friction across functions.
Example: We translated complex AI ethics goals into prioritised user stories and a clear roadmap.
ROI-focused mindset
We align AI Strategy and Product Design with measurable business outcomes from day one. Whether your goal is boosting conversion rates, driving operational efficiency, or unlocking new revenue, every deliverable ties back to performance. We help define metrics early, track progress, and guide prioritisation to focus on what delivers value. By balancing creativity with commercial impact, we help you stay competitive in a fast-moving market, and make innovation pay off.
Trusted by product teams shaping the future
We’ve helped teams at The Alan Turing Institute, Wayve, Adaptix, and AiSentia bring clarity and direction to their AI products.
We found Fruto to be experts in their field, highly professional and easy to work with. Their work was delivered on time to a high standard and was very valuable to us during a key part of our journey.
It was a fantastic workshop with the Fruto team, we came out with some real practical recommendations which immediately improved our workflows. Additionally, our wider team gained an understanding of the complexities and frustration of the user process and gained the tools to explore how we can improve it together.
Ready to have a conversation?
If you’re a product leader under pressure to deliver real AI value, we can help. Book a free discovery call or reach out to see how Fruto’s AI consultancy can transform your roadmap.
Call us: 01235 645 811
We’re ready to work with your team on a tailored AI strategy so you can confidently develop AI features that delight users and drive business impact.