AI Consultancy & Strategy
Unlock AI value and ROI
Differentiate your product through AI that delivers real user and customer value.
We help teams uncover how AI can create meaningful value for users and deliver real business impact. By combining customer insight, strategic thinking, and practical feasibility checks, we identify where AI can genuinely improve your product or operations.
Our approach is collaborative, evidence-based, and outcomes-focused. We bring clarity to where AI fits in your experience or service, challenge assumptions, and help you prioritise the right opportunities so you can move forward with confidence.
See our AI value audit and AI Strategy sprints services.
How we might do it
- AI value audit
- AI consultancy
- AI Strategy sprint

We found Fruto to be experts in their field, highly professional and easy to work with. Their work was delivered on time to a high standard and was very valuable to us during a key part of our journey.
How we helped our clients.
UX review for an AI healthcare startup
AiSentia is a healthcare tech startup at the forefront of healthcare innovation in medical imaging. As one of the project consortium partners, we were brought in to help them review the user interface of their existing prototype to refine and test to improve the user-friendliness of AiSentia’s software and provide a UX strategy for future phases of work.
User experience design for ethical AI platform
The Trustworthy and Ethical Assurance Platform (TEA Platform) is an open-source tool developed by researchers at The Alan Turing Institute and the University of York. The Alan Turing Institute sought to understand potential users' perceptions of its methodology, and they identified the need for improvements in user experience (UX) of their current prototype.
Interactive prototype for AI-powered medical imaging product
We helped a healthtech startup bring their vision to life by designing a high-fidelity interactive prototype. The solution aligned with clinical workflows, demonstrated AI functionality clearly, and supported early-stage user testing and investment conversations.