AI value audit consultancy

The AI features you’re building aren’t at risk of failure. The real risk is low trust, slow adoption, or missed business value.

Many AI initiatives underperform not because the technology is weak, but because product teams lack clear visibility into how users actually experience, trust, and adopt AI-driven features.

At Fruto, we work alongside product leaders, founders and executive teams to provide clarity early before you commit further resources or expose your brand to unseen risks. The AI value audit consultancy helps you make evidence-led product decisions by uncovering how customers perceive your AI, where adoption is being held back, and where untapped opportunity exists.

A clear view of how your AI is performing, from your users’ perspective

Traditional product analytics won’t reveal what users hesitate to say – uncertainty, mistrust, confusion, ethical concerns, or simple frustration. Yet these unspoken signals can quietly block adoption, damage brand trust, or stall business growth.

Through a structured consultancy process, we help you:

Understand how users experience your AI-powered features
Uncover adoption blockers and trust gaps that may not show up in data
Identify perception risks early, before they scale
Surface opportunities to simplify, differentiate, and grow usage
Gain early visibility on emerging ethical or regulatory risks
Align your leadership teams around the findings to inform product strategy

How do we do it

Customer & user research

Structured interviews, moderated usability sessions and targeted surveys specifically focused on how your AI features are perceived and experienced.

AI value insight report

A clear, actionable report that surfaces key findings, risks and opportunity areas, translated into commercial and product implications.

Leadership alignment workshop

We facilitate a collaborative session with your product, design, legal, and commercial leaders, ensuring shared understanding and agreed-upon next steps.

Build confidence before you build further

Whether you’re planning to scale existing AI features or exploring where to apply AI next, the AI value audit consultancy provides the insight and confidence your leadership team needs to proceed with clarity.