Webinar: Beyond the roadmap pressure: AI that delivers user value and business ROI

Learn how to deliver real user value and business ROI with lean, customer-first AI strategies for product managers and product leaders.

With AI dominating product roadmaps and boardroom conversations, product leaders across industries face intense pressure to implement AI features quickly. However, without a clear ROI strategy, teams risk burning budgets on low-impact features. Too often, these AI features fail to deliver real value for users or the business.

This session is designed for product managers, product directors, and VPs of Product who want to cut through the AI hype and craft a winning AI product strategy that truly pays off. We’ll share a lean product development approach with a customer-first mindset to pinpoint AI opportunities that drive real value. You’ll learn how to prioritise what matters, validate ideas quickly through rapid prototyping, and deliver results with confidence.

You’ll walk away with practical guidance on aligning AI investments with user needs and business outcomes. We’ll also cover how to ensure cross-functional team alignment and secure stakeholder buy-in for your AI initiatives. All this is aimed at ensuring that every AI feature you ship creates a real competitive advantage and measurable ROI.

Key topics

  • Why AI features fail: common pitfalls and how to avoid them

  • Lean AI discovery: quickly identifying high-impact product opportunities

  • Prototyping AI features: testing concepts quickly before committing to a full build

  • Stakeholder buy-in and cross-functional alignment: getting support for AI initiatives without losing user focus

  • Measuring AI impact: tracking product performance and ROI for AI-driven features

Who it’s for

  • Product Managers and Heads of Product responsible for prioritising AI initiatives

  • Product Directors and VPs shaping AI strategy across teams or portfolios

  • UX and Design Leads ensuring AI features align with user needs and experience goals

  • Senior stakeholders accountable for delivering AI-driven features with measurable business impact

Please note: To keep the conversation focused and relevant, this session is for in-house teams only. It’s not open to agencies or consultancies. Thanks for understanding.

What you’ll take away

• A framework for identifying AI opportunities grounded in user value

• Examples of lean validation and rapid prototyping for AI

• Tips for getting stakeholder buy-in without compromising user focus

• Guidance on how to measure the real ROI of AI in your product

Speaker

Mariana Morris is the CEO of Fruto, a Customer Experience Design and Product Strategy Consultancy. With over 20 years of experience in customer-centred product design, Mariana helps product teams define strategy, improve user experience, and deliver digital products and services with measurable business impact.

Reserve your place today and join us for a practical, no-fluff session on using AI to create product-led impact.

Two chances to attend:

📅  Thu, 5 June 2025 (2-3pm BST)

📅  Tue, 10 June 2025 (10-11am BST)

Reserve your spot now