At Fruto, we’re passionate about designing digital products that don’t just function, but truly serve the people who use them.
Based in the heart of Oxfordshire, our product discovery services are tailored to help organisations transform ideas into impactful digital experiences that are grounded in user needs, strategic insight, and design expertise.
Whether you’re a non-profit seeking to broaden your global impact or a commercial organisation launching a new platform, our goal is the same: to uncover and shape digital opportunities with clarity and purpose.
From defining core user requirements to mapping journeys and testing prototypes, we work with you to illuminate the best path forward.
What is product discovery?
Product discovery is a critical first step in any successful digital project. It’s where we define problems clearly, align stakeholder goals, and build a solid foundation for product design and development.
At Fruto, our product discovery services in Oxfordshire go beyond basic workshops; we bring in-depth UX research, behavioural insights, and strategic planning to every engagement.
Through discovery, we help clients answer questions such as:
Who are our users?
What are their pain points?
Which features should we prioritise?
How can we measure success?
What risks can we identify early?
This ensures that all resources are well invested and the product is fit for purpose from the start. It also helps avoid costly redesigns or pivots later on in the project.
By focusing on value, usability, and real-world constraints from the beginning, discovery helps us design with purpose and build with confidence.
Our expertise in Oxfordshire and beyond
Our approach is human-centred and collaborative. When you partner with us at Fruto, you’re working with a team that’s inquisitive, honest, and focused on delivering practical results that stand the test of time.
We bring together a multidisciplinary team of designers, strategists, researchers, and UX specialists who know how to transform uncertainty into opportunity and our discovery work is rooted in real-world application.
We listen deeply, explore ideas openly, and test solutions rigorously because creating digital products that work begins with understanding what matters most to your users.
A real-world example: Embedded UX partnership with Dr Frost Learning
Our product discovery services in Oxfordshire are designed to help digital platforms grow with clarity and user focus. A great example is our embedded UX partnership with Dr Frost Learning: a leading maths education platform used by millions of students and thousands of UK schools.
About Dr Frost Learning
Created by award-winning teacher Dr Jamie Frost, the platform delivers interactive tools, real exam questions, and personalised learning for Key Stages 3-5. As usage grew and features expanded, the team saw the need to take a more structured, user-centred approach to product development.
The challenge
With journeys like registration and GCSE revision becoming increasingly complex, Dr Frost Learning needed expert support to improve usability and scale effectively. A new product manager, familiar with UX teams, recognised the moment for change: to prioritise design, gather user insights, and embed user-centred thinking into the team.
They were looking for a partner who could:
Conduct user research in real classroom contexts
Deliver actionable UX recommendations
Support hands-on design and introduce scalable design systems
Work flexibly and collaboratively with their team
This aligned perfectly with our product discovery services in Oxfordshire, which combine UX research, strategy, and design delivery.
Our approach
We began with a UX expert review, offering a fresh perspective on usability challenges. This was followed by qualitative research with secondary school teachers from varied settings: including selective and alternative provision schools.
We observed how teachers:
Created worksheets
Set homework
Found resources
Tracked class and pupil progress
We also conducted a System Usability Scale (SUS) assessment to benchmark user satisfaction and track improvements over time.
Delivering UX improvements
Our findings were shared in a prioritised report with clear insights and root-cause analysis. We also provided guidance on integrating user feedback into development workflows; helping the team build a long-term culture of improvement.
Embedded design support
Following discovery, we moved into an ongoing UX/UI design retainer, embedding directly into the Dr Frost team. We supported key projects such as:
Redesigning GCSE revision flows
Streamlining registration and subscriptions
Introducing a scalable design system aligned with the brand
GCSE exam revision
For the revision area, we simplified navigation, improved content filtering, and introduced clearer layouts to help students stay focused: resulting in 420,000+ sessions in 3 months.
Results
Our embedded approach led to:
Faster, more confident product delivery
A scalable, brand-consistent design system
Greater team alignment around UX strategy
In a growing EdTech sector, Dr Frost Learning is now better equipped to support teachers and students worldwide.
Why choose Fruto for product discovery in Oxfordshire?
We’re not just a design agency; we’re a strategic partner. Our roots in Oxfordshire give us a strong understanding of the local innovation landscape, while our global client base keeps us grounded in diverse user needs and digital trends.
What sets us apart? Many things, such as:
We’re research-led and user-focused.
We take a collaborative, transparent approach to every project.
We’re skilled in navigating complex challenges and regulated sectors.
We deliver designs that are both beautiful and practical.
Our product discovery services are ideal for anyone launching a new platform, transforming an existing service, or exploring a digital opportunity. Whether you're a local authority, a charity, a startup, or a large organisation, we can help you make informed, user-centred decisions.
Let’s shape the right solution together
If you’re planning a new digital product or facing uncertainty around how best to approach design and development, get in touch with us about our product discovery services and our team will be happy to help.
We bring clarity where there’s complexity. We help you understand your users, define your goals, and build the blueprint for a digital solution that works.
