Blog
We like to share our learnings, thoughts, opinions and ‘how to’ knowledge on different design-related topics.
Leading the way in Educational UX Design
Expert speakers discuss challenges and impact of design on digital content and services in Oxford event hosted by UX studio Fruto & partners, Oriel Square.
Understanding the role of design in product development
If product development isn't quite producing the results it needs to, there's a high likelihood you need to get your Design team involved sooner. Here's why...
Brand strategy to improve customer experience
A brand is the perception people have of your business. It's what they think, feel, or say about your business. Planning and executing your brand elements from the beginning will help your business grow and thrive in the long term.
New to UX? Tips for starting a new job
Starting a new job can be daunting at the best of times, let alone straight from university. This blog post gives you tips for starting a new job.
Designing with the Government's Digital Service
Designing with GDS for a government service. This blog outlines the benefits and challenges of working with the GDS design system and a few tips that helped me when working with the design system.
How we deliver our designs
When it comes to UI design we have a huge wealth of experience and expertise at Fruto in delivering highly intuitive, accessible, and visually exceptional interfaces. We can offer page templates, pattern libraries, seamless dev handover, and implementation support during the development process.
Market vs User Research
One of the most common questions we get asked by product teams is “we’ve already done market research; do we really need to do user research, too?". If you’re designing a digital product or service, most likely, the answer would be: Yes - you do need both market research and UX research!
UX Oxford talk: Building a robust design system foundation
In this talk, Carmen takes us through the concept of design systems, the elements that come together to form them and she gives us a practical step by step guide to the creation of a robust design system foundation.
An introduction to Service Design and the Service Blueprint
What is Service Design and how does a Service Blueprint help you understand and design a great end-to-end experience for service users? |
Technology is a wonderful enabler, but it shouldn’t drive design
Improving product experiences when being influenced by conflicting interests is hard. Tech driving design decisions is not the answer. Here's why...
An introduction to the design thinking process
New to UX design? Explore the 6-stage design thinking process that helps ensure your design solutions are human-centred, by putting user needs first.
Remote Brand Strategy workshops at Fruto
This week at Fruto, I ran a series of Brand Strategy Workshops with our whole team, helping us to clarify our internal and external brand.