At Fruto, we believe that user experience (UX) design is fundamental to the success of any Artificial Intelligence (AI) solution. Whether the aim is to foster ethical innovation or to launch AI-powered healthcare platforms, human-centred design ensures technologies are both effective and usable.
Through our AI consulting services, we’ve helped pioneering institutions like The Alan Turing Institute, AiSentia, and Blackford develop strategies and solutions that align with their goals and end users’ needs.
So what is our approach to artificial intelligence strategy? and what impact can we have for your business? Let's find out.
Facilitating responsible AI workshops for The Alan Turing Institute
The Alan Turing Institute, the UK’s national institute for data science and artificial intelligence, plays a pivotal role in driving ethical AI development. In 2020, they launched the Turing Commons, an online platform designed to guide responsible innovation through open-source resources, including workshop materials, guidebooks, and case studies.
As part of their scale-up efforts, the Turing Commons team wanted to move towards a "train-the-trainers" model, enabling subject matter experts to deliver their workshops independently. To ensure the delivery standard remained high, they partnered with us at Fruto to redesign their workshops, observe and facilitate live sessions, and ultimately create a detailed Facilitators Guide.
Our process
We began by observing a workshop hosted at the University of Cambridge for PhD students involved in environmental and biomedical AI. This enabled us to assess engagement levels, comprehension of the material, and overall facilitation style.
While the content was generally well-received, our observations identified several opportunities for enhancement:
Limited discussion time hindered knowledge sharing
Participants lacked actionable takeaways
Manual feedback processes were inefficient
We then ran a second workshop at the University of Edinburgh, implementing improvements such as better pacing, clearer structure, and post-session materials. This iterative approach not only validated our suggestions but helped us refine our final deliverable: a comprehensive Facilitators Guide.
The outcome
This guide provided reusable templates, workshop structure recommendations, and evaluation strategies to ensure consistency across future sessions. By integrating our UX expertise, we helped shape a scalable workshop model that promotes ethical AI practices across academia and beyond. We're proud to have contributed to a project with such societal impact, and to see The Alan Turing Institute now seeking partners to pilot this new model.
Enhancing usability for medical AI with AiSentia
AiSentia, an early-stage healthcare startup, is developing innovative CT imaging software that uses AI to visualise blood vessels without contrast injections. While the product offered cutting-edge potential, its future depended heavily on securing funding and meeting user needs through robust UX design.
Our approach
AiSentia brought us on board to conduct lean user research and deliver a UX strategy that would shape their product roadmap. This included:
User interviews and usability testing with radiologists and surgeons from diverse locations (Canada, Greece, South Africa)
Identifying pain points such as software integration issues with PAC systems
Surveying usability via the System Usability Scale (SUS)
With a SUS score of 84.2, AiSentia’s platform was deemed excellent in terms of usability. But there were still key areas for enhancement, particularly around simplifying workflows and improving integration.
Deliverables
Our findings were consolidated into a User Research Report and a UX Strategy Plan for future development. This covered:
In-depth personas and workflows
Key design improvements
Recommendations for broader user testing
A plan to embed UX into ongoing development
Through our collaboration, AiSentia is now better equipped to attract investment, grow their product, and serve clinicians more effectively.
Designing a prototype for radiology AI platform Blackford
Blackford, with over a decade of expertise in radiology AI, needed to demonstrate a new product concept at the prestigious RSNA conference in Chicago. Their challenge? Showcase a compelling AI-driven medical imaging prototype in a short timeframe, with meaningful feedback from end users.
Our process
We kicked off the project with intensive discovery workshops, mapping out the radiologist’s journey through six core stages from preparing scans to completing reports. Our exercises included:
Empathy mapping - to understand user emotions and expectations
Pains & gains analysis - to uncover workflow blockers and opportunities
UI prototyping - to develop a clickable, high-fidelity MVP for user testing
To validate our design, we conducted remote usability testing with radiologists across the US. Participants represented a diverse mix of hospitals and experience levels, providing rich insight into the prototype's strengths and weaknesses.
The impact
Our findings led to iterative design refinements, streamlining the interface and improving feature visibility. By the time of the RSNA conference, Blackford had a validated, user-tested prototype that could confidently be presented to partners and stakeholders. This not only demonstrated the concept’s viability but gave the product team a clear direction for further development.
Why Fruto?
Our AI consulting services combine deep UX expertise with a strategic lens tailored to artificial intelligence strategy. Whether you're designing ethical AI training programmes or bringing med-tech products to life, we ensure your solutions are grounded in real-world use, not just theory.
We set ourselves apart due to our:
Human-centred design for complex AI systems
Scalable strategies and templates for training, prototyping, and deployment
Expert facilitation for co-design workshops and collaborative research
Deep sector experience across healthcare, academia, and emerging tech
We’re proud to help organisations shape AI technologies that are not only powerful but also responsible, accessible, and designed with users in mind.
If you're looking for a partner to bring your AI product or training initiative to life, let’s talk. We're always excited to collaborate on projects that shape a better future through thoughtful design.
