At Fruto, we are proud to be recognised as leading strategic design partners in Oxfordshire, trusted by ambitious organisations to create meaningful, effective digital experiences.
With years of expertise in user experience and user interface design, we help organisations shape products and services that are not only functional but also human-centred and intuitive.
We do more than just create digital products; we solve complex problems through design thinking, user insight, and strategic collaboration.
A strategic approach to digital design
Unlike traditional design agencies that focus solely on visual output, we embed strategy and research at the heart of everything we do. Our work begins with a deep understanding of your business goals, user needs, and market dynamics and we strive to become long-term design partners to our clients, helping them think critically about the user journey and make informed decisions throughout the product lifecycle.
Being strategic design partners in Oxfordshire means more than simply delivering design assets; it means being your creative ally from concept to launch and beyond. Whether you're a start-up building a product from scratch or an enterprise improving an existing digital service, we tailor our approach to deliver both immediate impact and long-term value.
Human-centred design that makes a difference
What sets us apart is our unwavering focus on human-centred design. Every project starts with research; talking to users, mapping out their pain points, understanding behaviours, and identifying opportunities for innovation. From this foundation, we craft intuitive and accessible experiences that reflect real user needs.
We believe good design is inclusive. That’s why accessibility is never an afterthought. From the earliest wireframes to the final design handover, we prioritise digital accessibility to ensure that all users, regardless of their ability, can interact with your products and services with ease.
Our user-first philosophy means that we don't just design for aesthetics; we design for function, clarity, and impact.
Our Services
As experienced strategic design partners in Oxfordshire, we offer a range of services that support organisations through every stage of the digital design process, including:
Customer Research
Understanding your users is key to building successful digital products. We carry out qualitative and quantitative research; from user interviews and surveys to usability testing; to uncover deep insights that drive design decisions. Our user & customer research helps reduce risk, validate ideas, and ensure you're building the right thing for the right people.
UX Design
We create intuitive interfaces that feel effortless to use. From low-fidelity wireframes to high-fidelity mockups, we deliver seamless and engaging experiences that align with your brand identity and user expectations. Whether it’s a mobile app, complex dashboard, or enterprise platform, our UX designs are both elegant and effective.
Product Strategy
Design doesn’t happen in isolation; it’s a core part of your business strategy. Our product strategy services help you align stakeholders, define vision and goals, and identify key opportunities. We facilitate workshops and create product roadmaps that prioritise user needs and business ROI.
Design Systems
Consistency and scalability are vital in digital products. We help teams build and maintain robust design systems that ensure consistency across platforms, accelerate development, and foster collaboration between designers and developers. From foundations like typography and colour to components and guidelines, we create systems that empower your team.
Embedded design teams
Sometimes you need extra hands, sometimes you need expert minds; with our embedded design services, you get both. We offer flexible, scalable support by integrating directly into your team. Whether short-term or long-term, our designers act as an extension of your in-house resources, bringing expertise, agility, and fresh perspective.
Who we work with
We’ve partnered with organisations across sectors, including healthcare, education, public services, and emerging technology, such as AI. From local charities to global corporations, our clients trust us to deliver thoughtful and effective digital solutions.
Some of our collaborations include working with Blackford Analysis to improve health services in the radiology AI space, Micro:bit to improve the user experience in the educational sector, and partnering with the University of Oxford spin-outs on innovative platforms, and helping start-ups launch with confidence. Each partnership is built on transparency, collaboration, and shared success.
As strategic design partners in Oxfordshire, we’re proud of our local roots, but our impact is far-reaching. Our work has helped clients achieve tangible results; from increased user satisfaction and engagement to streamlined processes and reduced development waste.
Why Fruto?
A few reasons clients choose us as their strategic design partner include our:
Proven expertise - With years of experience and a portfolio spanning industries, we bring seasoned design thinking to the table.
Collaborative approach - We work closely with your team, embracing your challenges as our own and fostering a culture of shared creativity.Evidence-based design - Our solutions are informed by real data and user insight; not guesswork.
Scalable support - Whether you need a full-service design partner or additional UX resource, we can flex to fit your needs.
Commitment to impact - We care deeply about creating digital experiences that are useful, usable, and meaningful.
Let’s Work Together
If you're seeking strategic design partners in Oxfordshire who will go beyond surface-level solutions and truly invest in your digital success, we’d love to hear from you. Whether you’re starting a new project or need support with an existing one, we’re here to help you make design a strategic advantage.