Emerging tech, AI & start-ups
We support startups that want to stay competitive by grounding innovation in real customer insight, combining research, prototyping, product strategy, and design solutions.
I have had the pleasure to work with Fruto on multiple occasions, and they have always brought a high level of professionalism, creativity, and expertise to the projects. In this instance, the workshops, usability testing, and wireframing that Fruto conducted has allowed us to evolve the TEA platform into a significantly more usable and accessible tool, which has enhanced our users’ ability to engage with the research project. I would highly recommend Fruto to any research or development team.
It was a fantastic workshop with the Fruto team, we came out with some real practical recommendations which immediately improved our workflows. Additionally, our wider team gained an understanding of the complexities and frustration of the user process and gained the tools to explore how we can improve it together.
From concept to market: Product consultancy and UX design for innovative marketplace MVP
From a vibe coded prototype to a market ready MVP, TalentUnlocked partnered with Fruto to turn an early concept into a professionally designed recruitment marketplace, refining complex business rules, user journeys and product strategy to create a product built around the needs of employers and recruiters.
UX for Autonomous Vehicle (AV) on-road test driving
Wayve has a team of highly trained, highly-skilled drivers - AVSO’s (Autonomous Vehicle Safety Operators) - who conduct on-road testing of the AI software. Our job was to identify how to improve the AVSO user experience and the reliability and accuracy of the data that the on-road testing provides to their in-house research and software engineering teams.
Medical imaging software UI for radiology tech startup
Adaptix is an early-stage healthcare technology company that has developed a unique 3D-imaging system to replace the traditional 2D X-ray method used in radiology. Fruto worked on improving their user interface's usability, flows and look & feel to create a commercially-ready radiology software.
Interactive product prototype for recruitment tech startup
Fruto partnered with Yoxi, an Oxford-backed startup, to create an interactive prototype that brought their peer-reviewed freelance platform to life and helped turn their vision into reality. See how our story-driven approach speeds up startup growth with prototypes ready for investors.
Digital-first B2B brand identity for a start-up’s market launch
A distinctive B2B brand identity that brings TalentUnlocked’s commercial ambitions to life, building credibility and trust with employers, recruiters and investors. Designed alongside the digital product, the cohesive visual identity, brand guidelines and sales assets created a consistent, professional presence ready for market launch and future growth.
UX review for an AI healthcare startup
AiSentia is a healthcare tech startup at the forefront of healthcare innovation in medical imaging. As one of the project consortium partners, we were brought in to help them review the user interface of their existing prototype to refine and test to improve the user-friendliness of AiSentia’s software and provide a UX strategy for future phases of work.
UI design & branding for healthcare start-up
Albus Health have developed an automated real-time home monitoring system to predict and prevent asthma attacks. They needed a logo and mock-up of the user interface to help them communicate their product vision to potential investors.
UX strategy for UK’s biggest school parent community app
Classlist is a private social network app, with over 300k users, that allows parents from the same school to communicate with each other. The desktop and mobile apps aim to make the job of parenting easier and include functionalities such as class lists; lift share; group and private messaging and event management.
UX design for data visualisation app
Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.
