What they needed
As a new venture, Yoxi’s immediate priority was to attract early-stage investment and form strategic partnerships. To achieve this effectively, they required a compelling and interactive prototype that would effectively demonstrate the platform’s unique value proposition and support storytelling during pitch meetings.
What we did for them
Our approach focused on strategic clarity and design efficiency, ensuring that every aspect of the prototype would support Yoxi’s goal of securing investment and early partners. We began by aligning closely with the Yoxi team to define business objectives, user groups, and how the prototype would be used to tell a compelling story to stakeholders.
We facilitated a collaborative session to refine the platform’s core user journeys on a page flow. This helped us identify the most impactful screens and interactions, ensuring the demo would communicate Yoxi’s peer-reviewed model and sector focus.
By combining low-fidelity sketching with iterative feedback loops, we moved quickly and purposefully toward a high-fidelity, interactive prototype. Designed in Figma, the final deliverable brought Yoxi’s concept to life, featuring key screens across the Freelancer, Company, and Admin journeys.
The design highlighted:
Key peer-review features to showcase community-driven quality
Clear flows for companies to find and assemble freelance teams
A consistent, branded interface that built credibility and trust
Streamlined admin views to demonstrate oversight and scalability
This focused, story-driven prototype provided Yoxi with a tangible product vision, ready for investor presentations and early user testing, and flexible enough to evolve with the platform.
Results
The interactive prototype brought Yoxi’s unique product vision to life, offering a clear, engaging way to showcase the platform that went beyond static decks. The process also provided Yoxi with a scalable design foundation and a practical model for future user feedback, positioning the startup to confidently secure funding and establish early partnerships.
Working with Fruto was transformative for our early-stage startup. Mariana and James took the time to understand our vision and their insight and creativity led to a clear visual articulation of what we wanted to achieve. The support that Fruto gave us went well beyond UX design. They helped us better identify our aims and potential customers, provided guidance on how to validate our product, and insisted that our design articulate our USPs. They enabled us to move forward and translate our vision into reality.
