Impact
Our targeted lean user research and heuristic evaluation provided Hystreet with a clear, prioritised roadmap to resolve critical usability barriers in their CRM app.
We uncovered the root causes of user friction and workflow bottlenecks through direct usability testing, helping to reduce customer blind spots.
We provided the product team with clear, evidence-based guidance to effectively prioritise their most critical usability issues.
We empowered leadership to re-evaluate their product strategy with confidence by delivering rigorous, evidence-led insights.
About Hystreet
Hystreet is an online CRM (Customer relationship management) app for estate agents. It allows estate agents to collect and manage their contacts, documents and the sale process; whilst allowing sellers to request valuations, book viewings, make offers and communicate with agents and buyers.
What they needed
Improve the User Experience of their app for one of the user groups.
Guidance on what needed improvement and prioritising the UX issues.
What we did for them
Lean user research: In order to understand the UX issues, we first talked to their users. We ran a series of one-to-one usability testing sessions with 6 users to identify the key usability problems with the app and key pain points. This gave us an in-depth insight into the user needs, their workflow and the areas that needed improvement.
UX review: We did a heuristic evaluation, reviewed the usability of the app page-by-page and mapped out the user journeys. We then presented the findings and recommendations to the product team.
Results
Hystreet followed the recommendations to improve the UX of their app.
Fruto have made us re-evaluate our own product and we’re following the recommendations. Brilliant. Thank you.
