At Fruto, we believe that great design is inclusive design. Making your digital products accessible isn’t just about compliance; it’s about ensuring everyone can use and benefit from them. Accessibility and usability go hand in hand. When you make a platform accessible, you also improve its overall usability. That means clearer navigation, more intuitive interactions, and a better experience for all users, regardless of their abilities or circumstantial needs.
We offer a comprehensive range of digital accessibility services to help you design and build products that are ethical, usable, and inclusive. Here’s how we can support your team and why each service matters.
User research and accessibility testing with people with disabilities
The most effective way to understand your product’s accessibility is to observe how people with disabilities use it. This real-user testing highlights issues that automated tools or guidelines cannot reveal.
We highly recommend this type of accessibility usability testing. We help recruit participants, conduct moderated sessions, and provide session recordings and analysis. Your team gains direct insight into real-world barriers and a practical, evidence-based report for immediate improvements.
We’ve seen the impact of this kind of work in practice, for example, in our Department for Energy, Security and Net Zero (DESNZ) case study, where we conducted user research with people with disabilities to ensure a government service met the needs of the general public.
Another example, in our Prostate Cancer UK case study, we conducted research with a diverse user group to inform accessibility and usability improvements in their site’s information architecture.
Accessibility audits and WCAG reviews
Our accessibility audits follow the Web Content Accessibility Guidelines (WCAG 2.2), typically targeting level AA (or AAA where required). These reviews provide a technical and practical assessment of your digital product, helping you identify and prioritise areas for improvement.
By aligning your site or service with WCAG standards, you ensure your product supports users with visual, motor, cognitive, or auditory impairments and those with changing needs due to age or environment.
For an overview of a few accessibility concepts, read our blog post: Designing for all: Accessibility 101.
Automated accessibility testing
We use trusted tools like WAVE, Axe, and Lighthouse to run fast, automated checks on your site or app. These tools help flag common issues, like missing alt text, contrast errors, or poor heading structure, quickly and consistently. While automated testing is efficient, it’s only one part of a complete accessibility strategy. We combine it with manual and user testing for maximum impact.
Manual accessibility testing
Manual testing fills the gaps that automation can’t cover. We replicate usage scenarios like keyboard-only navigation, screen reader testing, and focus order checks. This is vital for users who rely on assistive technologies or non-mouse navigation.
Our manual testing uncovers issues like:
• Inconsistent focus indicators
• Unlabelled buttons and links
• Modal windows and menus that trap focus
Together, these checks ensure your interface is truly accessible in practice.
Accessibility consultancy and training for digital product teams
Accessibility isn’t a one-time fix. It’s an ongoing operation embedded in your product development lifecycle. We provide accessibility consultancy and team training to build internal capability and confidence.
We support all key roles, design, development, content, QA, and compliance, through:
• Accessibility workshops and drop-in clinics
• One-to-one guidance during design or sprint cycles
• Hands-on accessibility training tailored to your tools and workflows
We also help you create and maintain accessibility roadmaps, which organisations are increasingly requesting to demonstrate their long-term commitment to inclusion. These strategic documents outline priorities, milestones, and compliance targets over time.
In addition, we support documentation efforts, such as VPATs, internal accessibility reports, or procurement evidence, to help you meet internal and external standards.
To explore this further, check out our blog post: The best way to test the accessibility of your software.
Accessibility is not a checklist. It’s a mindset.
At Fruto, we help you build accessibility into the heart of your design and development process. Our services combine:
• Technical audits (WCAG reviews)
• User testing with disabled people
• Consultancy, training, and roadmap planning
Together, these make accessibility practical, impactful, and sustainable.
Ready to make your products more inclusive?
If you’re looking to improve the accessibility and usability of your digital products, we’re here to help.
Get in touch to discuss ways we can help make your product more inclusive and accessible. We'd love to hear from you!
