Creating seamless user experiences is more than just a goal. It is essential for staying competitive in the market. When users encounter friction, adoption slows, engagement drops, and business outcomes suffer. This is where usability reviews play a crucial role.
At Fruto, we leverage our deep expertise in usability and user research to help teams refine their products with clarity and confidence. Whether we’re optimising a healthcare platform, scaling an educational tool, or preparing a public sector service for launch, our usability reviews provide the actionable insights you need to align your product with user needs and business goals.
The benefits of expert usability reviews
Usability reviews uncover hidden challenges within your product’s user experience, enabling you to deliver intuitive, frustration-free interactions. These reviews help identify and resolve problems that hinder user success, ultimately reducing drop-off rates and boosting engagement.
Here are key moments when you might want to consider conducting usability reviews:
Before launch: Ensure your product is polished and ready to delight users from day one.
When troubleshooting pain points: Diagnose why users struggle with specific tasks or abandon key workflows.
When reassessing priorities: Gain a fresh, expert perspective to uncover blind spots and inform strategic decisions.
With our structured approach, you’ll identify usability issues and receive a roadmap for addressing them effectively.
Two approaches to usability reviews
We recognise that every team’s situation is unique. That’s why we offer tailored approaches to usability reviews, ensuring we provide value regardless of the amount of user data available. Here are the two approaches we often take:
1. Usability review: evidence-based, high-impact insights
We begin the usability review by conducting usability tests with your product, which yields a robust, data-driven assessment.
Data analysis: We review existing quantitative data to understand user behaviour and identify patterns.
Usability testing: We conduct tests with your target audience.
Insight synthesis and analysis: We analyze research, synthesise and extract key insights.
Prioritisation: We focus on critical usability challenges and their business impacts.
Actionable insights: We present a list of prioritised recommendations for your team.
Benchmarking: We often use benchmark assessments such as the System Usability Scale (SUS) to evaluate perceived usability and track improvements over time.
This approach allows you to work with clear, data-backed insights to optimise your product confidently and efficiently.
2. Expert review: expert-led, heuristic evaluation
For teams with limited budgets or challenges in accessing users, our heuristic evaluation combines proven usability principles with years of experience working on complex platforms.
Data analysis: We evaluate existing quantitative metrics to understand user behaviour and identify patterns.
UX expert walkthrough: Our experts navigate your product as a user, documenting potential friction points and inconsistencies.
Best practices: We cross-reference findings with usability conventions and design principles.
Actionable insights: We provide clear insights and highlight areas needing further validation.
This approach is ideal for early-stage projects or when teams need an external perspective to move forward.
What you can expect from a Fruto usability review
At Fruto, we understand that actionable insights drive results. Our usability reviews help you quickly identify what is working, what requires attention, and where to focus your efforts.
Our deliverables include:
Key critical usability issues: A ranked list of usability insights and issues prioritised for impact.
Clear, Actionable Recommendations: Tailored guidance to help you resolve issues efficiently and effectively.
Our reviews highlight problems and empower your team with a practical plan to deliver better outcomes for your users and your organisation.
Why choose Fruto?
With years of experience conducting usability reviews and user research for complex platforms, we bring unmatched expertise and an unbiased perspective to every project. From healthcare to education, non-profits to government, our team has a proven track record of helping products deliver exceptional customer experiences.
We understand the challenges faced by product managers and senior managers responsible for their products' success. You need clarity, confidence, and results, and that’s exactly what we deliver.
Let’s refine your product together.
Every usability issue resolved brings you closer to achieving the outcomes your users and stakeholders expect. Whether you’re launching a new platform, troubleshooting pain points, or optimising a product at scale, Fruto is here to help.
Are you ready to take the next step? Let’s start the conversation.
