At Fruto we specialise in UX design in Oxfordshire, which means we help organisations of all sizes create intuitive, user-centred digital products. Based in the heart of Oxford, our mission is to deliver meaningful outcomes for businesses, researchers, charities, start-ups and global enterprises through human-centred design.
If you are a product-led business we will work with you in a strong partnership to form a comprehensive strategy, understand the needs of your customers and design innovative user experiences that give you a competitive advantage and grow your business.
Our work spans a wide range of sectors, from healthcare and education, to fintech and emerging technologies. By partnering closely with our clients, we design digital solutions that simplify complexity, engage users and deliver a measurable impact.
Supporting the UX community: UX Oxford
We’re proud to be long-standing champions of the UX community. That’s why we sponsor UX Oxford, a monthly event dedicated to discussing user experience and product strategy. Since 2011, UX Oxford has brought together designers, researchers, developers and product leaders for inspiring talks, relaxed networking and thought-provoking discussion.
Our directors, Mariana Morris, also UX Oxford’s co-founder, and James Morris, are volunteer co-organisers of UX Oxford. Their commitment ensures the event remains a welcoming space where everyone, from students to CEOs, can connect and learn from industry experts.
Speakers from organisations such as Google, BBC, Microsoft, Financial Times, NHS and The Guardian have shared their insights with our UX Oxford community. It’s a vibrant, inclusive event that reflects our belief in the power of collaboration and shared knowledge.
UX design across sectors
Our expertise in UX design Oxfordshire extends across diverse industries, each with unique challenges and opportunities. By combining design thinking with sector-specific insights, we deliver solutions that genuinely make a difference.
Some of the main sectors we can and have helped include:
Health and science
Healthcare and science require interfaces that are not only accessible but also accurate and trustworthy. Our collaboration with Oxford University’s Nuffield Department of Primary Care Health Sciences demonstrates this perfectly.
The department needed an interactive tool to help GPs explain kidney health to patients. We transformed their printed materials into a user-friendly digital prototype, guided by the Government Digital Services style guide. Through usability testing and front-end development we delivered an accessible tool that supports patient communication and can be used to attract future funding.
Similarly, our work with Mirada Medical, a University of Oxford spin-out, helped them showcase their innovative medical imaging software. By creating an interactive prototype we enabled them to demo their product concept, gather feedback and iterate rapidly; accelerating their journey towards real-world trials.
Education and Publishing
Education is at the heart of Oxford’s global reputation and we’re proud to play a role in supporting learning, teaching and academic research. We are proud to have worked with industry leaders such as Micro:Bit, Dr Frost Learning and the Taylor & Francis Group to enhance the user experience and design across their platforms.
Whether developing digital tools for universities or designing edtech platforms our focus is always on creating intuitive experiences that enhance engagement and accessibility for learners.
Emerging tech, AI & start-ups
For start-ups and emerging technologies, speed and scalability are key. We collaborate with founders such as Wayve and AiSentia to design MVPs, AI tools and SaaS platforms that are user-first and market-ready: creating engaging, content-rich experiences that support the brand's goals and keep audiences coming back.
Fintech
In the fast-paced world of finance, clarity and usability are essential. We design solutions that simplify complex financial journeys within fintech apps such as inniAcounts, which offers an innovative solution for contractors, consultants and freelancers to manage their accounts with confidence. By ensuring tasks are straightforward and user flows are clear, we help build trust and confidence in critical systems.
E-commerce
We also have a strong track record in designing engaging experiences for consumer-facing platforms. For example Courtside, an organisation that promotes physical and mental wellbeing through transforming old park facilities into community driven spaces, approached us to unify multiple websites into one streamlined platform.
We worked with their team to develop a website that was capable of booking a variety of activities in different locations across the UK and ensure that this system was accessible for all users regardless of their abilities. Throughout the process we were able to identify our target audiences, develop brand positioning and streamline the design of the user interface in order to create an inclusive platform where activities could be easily booked by all ages and abilities.
University Spin Outs
At Fruto, we also have the pleasure of working with a number of renowned University spin-outs or higher education providers such as the University of Oxford, Oxford Brookes University and the London School of Economics.
With these organisations we’ve been able to effectively transfer research projects into commercial applications with thoughtful design and a consideration for user experience that has elevated the capabilities of their potential across several sectors, including healthcare, science and engineering.
Why choose Fruto?
When you work with us, you’ll gain a partner who is invested in your success. Afterall, we don’t just deliver attractive designs; we focus on outcomes. Our process involves understanding your users, testing ideas early and iterating quickly to ensure your product is both usable and impactful.
By combining strategy, design and development we provide end-to-end support for your digital product journey. Whether you’re a healthcare researcher seeking funding, a fintech company simplifying financial tools or a non-profit aiming to broaden your reach; our team has the expertise to help you succeed.
Join the conversation
As specialists in UX design in Oxfordshire, we’re passionate about helping organisations of all kinds design digital products that truly serve their users. And through UX Oxford, we’re proud to foster a community where ideas are shared, connections are made and the future of user experience is shaped.
If you’re ready to take your digital product to the next level, we’d love to hear from you. Or, if you’re simply curious about user experience, why not join us at the next UX Oxford event? It’s free, informal and always inspiring.
