Blog

A practical guide comparing DIY user research recruitment with using a specialist partner. Learn the pros and cons, key steps, timelines, and tips for recruiting the right participants.

User research consultancy: when to engage specialists, what deliverables to expect, and how expert research improves product decisions. Real-world examples from Fruto in education, healthcare, government, technology, and publishing. Includes comparison with in-house research and insights for product leaders.

Why UX designers rely on research and observation instead of just asking users what they want, uncovering real needs and delivering more valuable business solutions.

Why insight-led organisations outperform others, using customer and user insight to reduce risk, sharpen strategy, and focus investment where it matters most.

Poor accessibility can cost you users, sales, and time. Learn how to test effectively, meet WCAG 2.2 standards, and create better digital experiences through real-user feedback.

When UX starts after development, it can feel like a game of catch-up. This post explores how researchers and designers can still make a strategic impact even when the build is already underway by aligning with current goals and planning for continuous discovery.

An exploration of how public product roadmaps help teams align with user needs through transparency, voting, and community-driven feedback.

Discover why continuous discovery is crucial for product success. This blog explores how ongoing user research drives informed, evidence-based decisions, highlights key discovery activities and explains how to embed continuous discovery into your development process.

Discover how to select the right participants for user research by grouping users based on their needs and behaviours, and ensuring a diverse cross-section for more insightful results.

As designers, we are very much aware that effective design hinges on research. However, researching with minors presents unique hurdles, demanding tailored methodologies that honour their developmental stages and ethical considerations. In this blog post, we distil our experience into key insights and practical tips for conducting research with children.

Effective cybersecurity relies on people at different levels as it’s a complex field with a lot of data and technicalities. Therefore, user-centric design (and UX research) is a key factor in ensuring that once cyber threats, vulnerabilities and other risks are identified, they can be reported and managed as efficiently and effectively as possible.

Diversity and inclusion should be central to user research, ensuring that all voices are heard and valued. By prioritising these principles, businesses can create products that resonate with a broad spectrum of users.