Blog

Poor accessibility can cost you users, sales, and time. Learn how to test effectively, meet WCAG 2.2 standards, and create better digital experiences through real-user feedback.

When UX starts after development, it can feel like a game of catch-up. This post explores how researchers and designers can still make a strategic impact even when the build is already underway by aligning with current goals and planning for continuous discovery.

Launching a startup in the UK is no small feat. The landscape is competitive, and users have high expectations. Without a solid understanding of your target audience, even the most innovative ideas can struggle to gain traction. That’s where a user research agency like Fruto—comes in.

An exploration of how public product roadmaps help teams align with user needs through transparency, voting, and community-driven feedback.

Discover why continuous discovery is crucial for product success. This blog explores how ongoing user research drives informed, evidence-based decisions, highlights key discovery activities and explains how to embed continuous discovery into your development process.

Discover how to select the right participants for user research by grouping users based on their needs and behaviours, and ensuring a diverse cross-section for more insightful results.

As designers, we are very much aware that effective design hinges on research. However, researching with minors presents unique hurdles, demanding tailored methodologies that honour their developmental stages and ethical considerations. In this blog post, we distil our experience into key insights and practical tips for conducting research with children.

Effective cybersecurity relies on people at different levels as it’s a complex field with a lot of data and technicalities. Therefore, user-centric design (and UX research) is a key factor in ensuring that once cyber threats, vulnerabilities and other risks are identified, they can be reported and managed as efficiently and effectively as possible.

Diversity and inclusion should be central to user research, ensuring that all voices are heard and valued. By prioritising these principles, businesses can create products that resonate with a broad spectrum of users.

The effectiveness of research can be compromised by various biases that can distort data and skew insights. Recognising and addressing these biases is important to ensure accurate insights and positive product outcomes.

Understanding your users is a key element in creating a successful product. Well-executed research projects can be a key driver of success.

One of the most common questions we get asked by product teams is “we’ve already done market research; do we really need to do user research, too?". If you’re designing a digital product or service, most likely, the answer would be: Yes - you do need both market research and UX research!

In this webinar, we'll show how to run remote user interviews and usability tests. We'll show how we've been doing here at Fruto and talk about the best tools, practices and potential pitfalls.

User interviews can help you get in-depth insights on users' needs, behaviours and motivations. This guide is to help you prepare and run user interviews.

As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task. This post is aimed to alleviate some of those very concerns.