Blog

Launching a startup in the UK is no small feat. The landscape is competitive, and users have high expectations. Without a solid understanding of your target audience, even the most innovative ideas can struggle to gain traction. That’s where a user research agency like Fruto—comes in.

Fundamental user feedback strategies that keep your digital product user-centred and competitive. This guide covers the core minimum techniques for combining quantitative and qualitative research, conducting a user research gap analysis, and building an effective feedback loop for informed decision-making.

Discover why continuous discovery is crucial for product success. This blog explores how ongoing user research drives informed, evidence-based decisions, highlights key discovery activities and explains how to embed continuous discovery into your development process.

Discover how to select the right participants for user research by grouping users based on their needs and behaviours, and ensuring a diverse cross-section for more insightful results.

As designers, we are very much aware that effective design hinges on research. However, researching with minors presents unique hurdles, demanding tailored methodologies that honour their developmental stages and ethical considerations. In this blog post, we distil our experience into key insights and practical tips for conducting research with children.

Diversity and inclusion should be central to user research, ensuring that all voices are heard and valued. By prioritising these principles, businesses can create products that resonate with a broad spectrum of users.

The effectiveness of research can be compromised by various biases that can distort data and skew insights. Recognising and addressing these biases is important to ensure accurate insights and positive product outcomes.

The challenges of designing medical imaging software for devices such as MRI & CT scanners, X-rays and ultrasounds - and the crucial role of user research.

One of the most common questions we get asked by product teams is “we’ve already done market research; do we really need to do user research, too?". If you’re designing a digital product or service, most likely, the answer would be: Yes - you do need both market research and UX research!

In this webinar, we'll show how to run remote user interviews and usability tests. We'll show how we've been doing here at Fruto and talk about the best tools, practices and potential pitfalls.

As a UX designer, you will likely be involved in conducting user research as it forms a critical part of the UX process. For any upcoming researcher, engaging with people in real-life contexts and settings may seem like a daunting task. This post is aimed to alleviate some of those very concerns.