UX & Product design agency. Strategy, research, and design.
How can we help you?
Need to set a clear product direction and prioritise with confidence?
Unclear priorities and missing data can slow down progress. A strong product strategy ensures your team makes informed decisions, focuses on the right features, and drives meaningful results.
Get strategic clarity
Need to scale your UX team and keep product improvements moving?
Limited design resources can stall product growth. Expanding your UX capacity ensures continuous improvements, faster iterations, and better user experiences without overstretching your team.
Scale your UX team
Need to remove barriers that stop users from engaging with your product?
Usability issues and poor UX can frustrate users, increase support costs, and reduce conversions. Improving usability ensures a smoother experience, leading to higher engagement and customer satisfaction.
Improve the UX of your product
Need to ensure your product is accessible to everyone?
Digital accessibility is essential for inclusivity and compliance. Making your product accessible removes barriers for all users, improves usability, and helps you meet legal standards.
Make your product usable and accessible
Need to build a scalable design system for your product?
Without a design system, teams waste time on inconsistencies and inefficiencies. A scalable design system improves collaboration, speeds up development, and ensures a cohesive user experience.
Enhance efficiency with a design systemSome of our work.
UX Strategy & research partnership with global publisher
Impressed by our experience in the publishing sector, Taylor & Francis first approached us looking for support with a UI Design project, but, this soon grew into a long-term partnership, covering a range of strategic and tactical initiatives across the organisation (including T&F sub-brands).
Information architecture & testing for charity website
Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
