Case studies
Our case studies highlight how we help organisations overcome complex product challenges through customer insight, product strategy and UX design, creating better digital products, stronger customer experiences and measurable business outcomes.
User Research for Generative AI: The impact on healthcare charity
Fruto partnered with Prostate Cancer UK to understand how Google AI Summaries and ChatGPT are changing the way men search for prostate cancer information. Through user research, we uncovered how AI influences trust, search behaviour, and decision-making, providing evidence to shape the charity's digital strategy and future AI initiatives.
Embedded UX partnership with leading edtech platform
See how Fruto partnered with Dr Frost Learning to embed UX into product development, helping the team reduce friction, scale design efficiently, and drive engagement through evidence-based decisions. A must-read for EdTech product managers.
Interactive prototype for AI-powered medical imaging product
We helped a healthtech startup bring their vision to life by designing a high-fidelity interactive prototype. The solution aligned with clinical workflows, demonstrated AI functionality clearly, and supported early-stage user testing and investment conversations.
UX Strategy & research partnership with global publisher
Impressed by our experience in the publishing sector, Taylor & Francis first approached us looking for support with a UI Design project, but, this soon grew into a long-term partnership, covering a range of strategic and tactical initiatives across the organisation (including T&F sub-brands).
User-friendly eligibility checker for the DESNZ Warm Home Discount Scheme
The Department for Energy, Security and Net Zero (DESNZ) required an enhancement to the UK Warm Home Discount scheme’s online eligibility checker. We partnered with System C to provide UX expertise and conduct user research and iterative testing. We aimed to improve user understanding, reduce call centre enquiries and introduce features like email reminders and neighbour lookup options.
UX & UI design for educational website
The Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future, doing this through the BBC micro:bit. We redesigned their website to improve its user experience and usability, and designed their Class management tool which teachers use to run programming lessons.
Decision aid prototype for healthcare research
How do you turn complex clinical research into a tool patients can actually use? We designed a healthcare decision aid prototype that helps clinicians communicate personalised risks and benefits clearly, supporting informed, shared decision-making in primary care.
Branding strategy & experience design for a community-driven project
Courtside is a community-interest company that is dedicated to improving physical and mental well-being by transforming old park facilities into community-driven spaces.
Information architecture & testing for charity website
Prostate Cancer UK approached Fruto to help improve the information architecture (IA) and usability of their website. Our research and design resulted in some impressive usability scores: an increase of 20.7% in the average success rate.
UX for Autonomous Vehicle (AV) on-road test driving
Wayve has a team of highly trained, highly-skilled drivers - AVSO’s (Autonomous Vehicle Safety Operators) - who conduct on-road testing of the AI software. Our job was to identify how to improve the AVSO user experience and the reliability and accuracy of the data that the on-road testing provides to their in-house research and software engineering teams.
Medical imaging software UI for radiology tech startup
Adaptix is an early-stage healthcare technology company that has developed a unique 3D-imaging system to replace the traditional 2D X-ray method used in radiology. Fruto worked on improving their user interface's usability, flows and look & feel to create a commercially-ready radiology software.
Interactive product prototype for recruitment tech startup
Fruto partnered with Yoxi, an Oxford-backed startup, to create an interactive prototype that brought their peer-reviewed freelance platform to life and helped turn their vision into reality. See how our story-driven approach speeds up startup growth with prototypes ready for investors.