Case studies
Our case studies highlight how we help organisations overcome complex product challenges through customer insight, product strategy and UX design, creating better digital products, stronger customer experiences and measurable business outcomes.
UI design & branding for healthcare start-up
Albus Health have developed an automated real-time home monitoring system to predict and prevent asthma attacks. They needed a logo and mock-up of the user interface to help them communicate their product vision to potential investors.
UX strategy for UK’s biggest school parent community app
Classlist is a private social network app, with over 300k users, that allows parents from the same school to communicate with each other. The desktop and mobile apps aim to make the job of parenting easier and include functionalities such as class lists; lift share; group and private messaging and event management.
UI design system for UK's largest network of doctors
Doctors.net.uk is the UK’s largest professional network of doctors. Following the Discovery phase that we ran with them, we designed a UI Design System that improved the user interface, usability and consistency across their website. The system allowed their design team to have a more efficient workflow.
UX review for an AI healthcare startup
AiSentia is a healthcare tech startup at the forefront of healthcare innovation in medical imaging. As one of the project consortium partners, we were brought in to help them review the user interface of their existing prototype to refine and test to improve the user-friendliness of AiSentia’s software and provide a UX strategy for future phases of work.
Design system for visual mapping application
Fruto developed a scalable Design System for Visual Meaning, ensuring consistency and efficiency as their platform evolves. Using Atomic Design methodology in Figma, we created reusable UI components, style guides, and optimised layouts. The result is a structured system that streamlines design, enhances collaboration, and maintains a cohesive user experience.
Prototype for an agricultural research organisation
Fruto created an interactive prototype to help CABI demonstrate the value of a complex data-driven tool. The design supported stakeholder engagement and funding efforts by turning ideas into a tangible product vision.
UX design for data visualisation app
Zegami is a visual search and analytics platform that allows users to explore large image datasets in an intuitive way. We worked with them to improve the user experience and user interface design of their app.
UI refresh for ecommerce
Premier Tennis' websites allow users across multiple counties to book coaching sessions and courts. They had several websites for each of their different services and locations and needed to redesign them and merge the multiple websites into one user interface template.
UI design for risk communication software
Percodia is a personalised risk communication tool developed by researchers at the University of Oxford to help doctors better communicate Type-2 diabetes related risks to patients in consultations. We created an intuitive and modern-looking user interface that would help Percodia be adopted more easily in clinical settings.
UX research for CRM app for estate agents
Hystreet is an online CRM (Customer relationship management) app for estate agents. They needed help improving their UX for a specific customer group as well as help prioritising the UX issues.
UI design for online accountants software
inniAccounts is an Award-winning online software that makes life easier for contractors, consultants and freelancers. With innovative software and clear advice from our friendly experts, you can effortlessly manage your accounts with confidence.
Interactive prototype for medical imaging software
Mirada Medical develops medical imaging software applications that provide simple and accessible solutions to complex image analysis problems in the diagnosis and treatment of cancer and other diseases.